Vibe House in Youseum Leidschendam

Concept Design: Matteo Renna & Ilaria Pilatte X Youseum
Technical Design and production: Kubik
Photo: Alessandro Reginato

Youseum is the first social media Museum of The Netherlands,
a world of unlimited photo opportunities a place where visitors can share, play and have fun.

While the Youseum in Amsterdam is all about beautiful photos for Instagram, Leidschendam is all about TikTok.

For this location in the Westfield mall of the Netherlands, the wish was to create a place where a community of Tik Tokers could create original content and share it with their followers.

The spatial design of the Vibe House reminds an unreal house, a place that does not exist, a place that wants to be a bridge between a digital and physical space.

Bold graphics, bright colours, stripes, geometries create the perfect background for the right shot but also a designed space to stimulate fantasy and wonder of play.