Brew You Ride – Heineken Experience

Brew You Ride – Heineken experience

Project executed as part of the design team at NorthernLight

Overall experience design: NorthernLight

Partner: Wirtz Film, Tamshick Media + space, Heijmerink Wagemakers

My Role: Senior Spatial and experience designer

The new ‘Brew You Ride’ in the Heineken Experience in Amsterdam is an audiovisual journey, an experience through 5 immersive spaces; it feels like going on an exciting journey with friends, from the Heineken brewing and bottling process to enjoying your beer all around the world.

The ambitious project was part of the redevelopment of the Heineken Experience in Amsterdam and in particular, the Brew You Ride, the most famous attraction of the museum.

For this great project, I was responsible for the concept of the experience as part of the NorthernLight Team, and in the lead of the Spatial design.

I worked closely with the Media production team, AV, and construction team on-site to deliver the best quality.

The project was long-listed for the FRAME AWARDS 2019